In late 2009, Erin’s terrible dancing at an MTV event caught the eye of MTV Australia’s General Manager, and a screen test was arranged. 2 weeks later, she was a full time MTV Presenter.
Quickly following this achievement, iconic Australian surf culture brand, MAMBO, picked up on Erin’s quirkiness and fun-loving attitude and she was chosen as their new ‘Mambassador’ to launch their rebranded MAMBO Goddess range, joining the ranks of past goddesses such as Elle McPherson and Naomi Watts. She has starred in 3 campaigns for the brand and has a continuing association with them alongside Victoria’s Secret model Jessica Hart and Sport’s Illustrated’s Jessica Gomes.
Late 2010 saw yet another coup for the model, with local shoe brand ZU taking her on to not only launch their SS10/11 collection, but to also design her own collection to launch alongside ZU’s. The name ‘Naughty For ZU’ was a play on Erin’s nickname in the media, ‘McNaughty’, and her collection was a national success, with her first range selling out in most stores around the country. A year later, her second ZU campaign followed, along with a second ‘NFZ’ collection that again sold extremely well.
In 2012, the producers of Australia’s version of Strictly Come Dancing, ‘Dancing With The Stars’, requested Erin for their 12th season of the show. Unfortunately, things didn’t go to plan and she was the first to be eliminated. However this could be partly attributed to a broken rib she received in rehearsals which was later found (after a trip to hospital) to have caused severe bruising to her kidney. Or perhaps she really was just a bad dancer!
Whilst far from ideal, her elimination turned out to be a blessing in disguise, as her departure enabled her to take on the role as ambassador for a new range of mobile phones being developed by LG, known as the L-Style range. This national campaign encompassed outdoor advertising, a vast range of print media, plus 30 second and 15 second TVCs which aired in primetime for a six week period that included Australian networks’ coverage of the London Olympics.
Throughout all of these roles, Erin continued her presenting work at MTV. In her 2 1/2 years as MTV’s main presenter, she was the face of the MTV News, hosted numerous live red-carpet events, interviewed countless artists and celebrities, and from 2011 onwards, co-hosted the MTV Hits Weekly Hot 30 Countdown. This was a unique show that was filmed in and broadcast from the studios of a national radio station, while also being simultaneously broadcast on MTV. Her interviews during this time include Vince Vaughn, Steve Carrell, The Script, Jason Derulo, The Wanted, Steve-O, Pharrell, Armand Van Helden, Lil Jon, Jensen Button, Chromeo, Paloma Faith, and Example. This last, tellingly awkward interview led to a long-distance romance with the English singer and rapper, and after seeing her various contracts through in her native Australia, Erin left her life (and career) in Australia to be with him in London, the city she now calls home.
Erin is now living full time in London with her husband Eliot. Listed in The Red Pages ‘Top 100’ for 2013 Erin is set to continue her successful presenting and modelling career in the UK.