Georgia LA

Journalist, taste-maker and presenter Georgia ‘LA’ Lewis-Anderson can currently be found as Google’s resident UK millennial helping to create the British personality of their AI.

Since her career launched with a baptism of fire - becoming the face of SBTV whilst studying journalism at university, she’s interviewed everyone from P Diddy to Justin Bieber for the cult YouTube channel. She travelled to the furthest flung corners of Europe writing underground city guides and making documentaries for shoe brand Palladium, and has been sent to South Africa to do aerobics with Richard Branson whilst interviewing him for Virgin.

She produced and presented huge viral show The Fox Problem. An entertainment concept she conceived with her close mates, initially invested in herself and a live show that went on to clock-up major sponsorship and over 6.1 million views - grilling pop stars on politics and uniting grime stars with astronauts to talk about the future of space travel.

A seasoned live presenter her interview style was recognized by The Brits when she was chosen as their official online backstage presenter, and Apple when she became one of the first UK females on Apple music’s new global radio station Beats 1. Where she stayed for two years heading up their playlist hours - representing British culture to the globe on their behalf.

Keen to investigate the trends influencing her generation, Georgia’s produced and presented documentaries for BBC Radio 1 & 1xtra (her dissertation on gay rappers quickly became a 1xtra project), and covers the Surgery - Radio 1’s call in show - regularly. She’s explored popstars motives in a documentary for Channel 4 education, been a judge for The Guardian’s New Radicals campaign finding organisations empowering their communities in innovational ways, and regularly contributes to BBC 5 Live and Vice.

For fun, Georgia can often be found spinning tunes, known to get behind the decks everywhere from Glastonbury festival to London Fashion Week.

Credits

Beats 1 - Apple Music’s radio
The Surgery – Radio 1
The Fox Problem – YouTube / Hewlett Packard
Backstage At The Brits - Official online music presenter
C4 Education Online – Super Me Documentary Series
BBC Radio 1xtra Stories – “No Homo”
BBC Radio 1 and 1Xtra Stories – “Everyday Im Hustling”
SBTV - Presenter
Virgin Media On Demand – Presenter
Battlefront SBTV DB8 Presenter
Very.co.uk – Live online presenter
Isle of Wight Festival – VEVO
Oxygen Festival – VEVO
Q Awards – VEVO
Palladium Explorers Campaign
Russia Today
Adidas “We Are London” Campaign
Adidas London 2012 Campaign
Malibu “Best Summer Ever” campaign
Penguin Originals “Unplugged Sessions”
New Look – Live online host
Company Magazine – Live online host