Lydia Bright, 25, launched her career in media on the BAFTA award winning reality series, The Only Way is Essex. Positioned as the shows resident fashionista, Lydia has been championed by the British press and singled out for her unique style and infectious personality. Having already graced the cover of Fabulous Magazine 4 times, and featured in shoots for publications such as i-D, Disorder, Glamour, Easy Living, More, Look and ‘ES’ Mag.
Having already appeared as a brand ambassador in successful campaigns with Lipton Iced Tea, Playstation, Touch of Silver, Cadbury’s and as a face of the top selling TOWIE ‘Essexercise’ Fitness DVD (with Universal) Lydia connects with her audience on many levels, whilst still remaining down to earth and accessible. Lydia’s mum, Debbie, also a prominent character on TOWIE has clearly played a huge part in her upbringing.
Lydia not shy of hard work turned her hands to entrepreneurialism, launching her very own vintage inspired boutique, Bella Sorella, with sister Georgia (23) in Loughton, Essex. The girls have already witnessed huge success selling clothes, gifts and beauty products to a core market of female fans. After 6 months of trading, the girls launched www.bellasorella.co.uk as an online fashion boutique shipping worldwide. Lydia acts a head buyer for the business and can be found working at their Loughton boutique most weekends. The sisters have also embarked on a successful ‘Pop-Up-Store’ tour of the UK with their boutique, visiting cities including Bristol, Portsmouth, Glasgow, Sheffield and Redditch, and they continue to have a presence at many city shopping centres ‘Student Lock In’ events too.
Lydia has a genuine interest in fashion and launched her own fashion collection ‘Lydia Rose Bright’ during the Christmas season of 2012. The collection has grown from strength to strength with high street and online retailers including very.co.uk, Lipsy, River Island and Bank, the collection is also the 3rd best selling brand for online giants ASOS.com.
Lydia launched her Youtube Channel in April 2013, and has already surpassed the 10,000 subscriber mark, she produces a weekly show called ‘Lydia’s Looks for Less’ where she recreates celebrity looks from High Street finds, and also a weekly Vlog every Sunday which documents her weeks activities. She also writes a blog documenting her life and the trends and products that inspire her www.lydiarosebright.com has a loyal following of young fashion savvy individuals, and as such has lead Lydia to be a judge for blogging competitions for both Reveal and More Magazine, where Lydia has had a chance to offer her style advice and give make-over’s to competition winners.
Lydia appreciates the importance of giving back, and is actively involved in charity work with The Great Ormond Street Hospital, Breast Cancer Care and The Down Syndrome Organisation. Lydia embarked on a 500km bike ride across India in 2012 with her friend Denise Van Outen, the pair raised over £33,000 for Great Ormond Street.
Lydia has appeared on beauty and fashion segments for This Morning, and is also set to appear as a ‘Guest Judge’ on TLC’s ‘Shopaholic Showdown’ in October.
The Only Way is Essex – ITVBe
T4 – Guest Presenter – Channel 4
Fash#Tag – Fashion Youtube Channel
Gorden Ramsay’s Christmas Cookalong – Channel 4
Daybreak – ITV1 (guest)
The Morning (Fashion Reporter) - ITV
Shopaholic Showdown - UKTV
Dating Dilemmas - Orignal Youtube Series
Off The Rails - ITVBe