Nyané Lebajoa

Nyané Lebajoa, 22, is a Digital Influencer, Blogger, Model and aspiring Fashion Designer hailing from the UK, currently based in Berlin, Germany. Having started her modelling career at a young age, Nyané first built a stable and loyal fanbase on Tumblr from a series of viral posts. Nyané later decided to take to Instagram in 2012 and began growing a community of now more than half a million followers strong.

With fashion being Nyané’s first and true passion she was soon recognized by some of the most exciting brands in the industry amongst which are Puma, New Era, Reebok, Asos and Zalando. Nyané continues to collaborate with some of the world’s leading fashion brands across her social channels.

The creative design aspect of fashion has always been Nyané‘s biggest interest. From 2012 until early 2015 Nyané made custom pieces for her followers and taught herself a very intuitive practical style of creating garments. Her passion and persistence brought a recent collaboration with Parisian brand Sixth June, commissioning Nyané to create a concept capsule collection. Nyané is also working on several other design projects including jewellry, accessories and lingerie.

Nyané’s second passion is in Beauty. Her white or silver hair, specific make up and signature look make Nyané easily recognizable to her followers. In the beauty sector Nyané has collaborated with well-established brands including L’Oreal, Urban Decay, Elizabeth Arden and Marc Jacobs.

Nyane’s following has also been reacting increasingly positive to her travel content, generating high engagement and becoming a constant and integral part of Nyane’s output. Nyané has recently collaborated with brands such as W Hotel, London House Chicago, Together Week Ibiza and several small-scale boutique hotels, resorts, restaurants and bars in destinations around the world.

Lastly, Nyané is not only producing content for her own social channels but has also produced commissioned content for brands’ websites and social channels. Recent projects include remote shoots for Ego, Missguided and Boohoo.

Credits

- Goldsmiths Boutique
- L’Oreal
- Daniel Wellington
- Nelly.com
- Elizabeth Arden
- Puma