There’s a deceiving simplicity to the work of Rich McCor present in every image on his @Paperboyo Instagram account. With the addition of black paper cutouts, he’s transformed and reinvented some of the most recognisable landmarks and landscapes around the world into something entirely unexpected. His style of photography is a unique mix of perspective, imagination and craft which has attracted a huge worldwide audience waiting to see what he does next.
Rich has worked with a range of brands, from Coca-Cola to Lexus, and manages to weave his signature style to suit each brand in refreshing and creative ways which attract engagement- last year his Instagram account was the tenth fastest growing in the UK! He also acts as a creative consultant on projects away from his Instagram account which gives him a chance to push his imagination into new territories.