Umayma Abdul

BIRMINGHAM BASED UMAYMA HAS FIRMLY POSITIONED HERSELF WITHIN THE CREATOR SPHERE, OFFERING ADVICE ON MODEST FASHION, BEAUTY, AND SHARING GLIMPSES INTO HER FAMILY LIFE TO HER DEDICATED COMMUNITY OF OVER 164,000, ACROSS INSTAGRAM AND TIKTOK.

Whilst Umayma’s elevated style initially draws her audience in, they continue to engage for her relatable content, connecting with her experiences through the highs and lows of motherhood.

Umayma feels passionate about educating her audience on the harmonious relationship between fashion and faith, emphasising that beliefs don’t need to be compromised but rather integrated.

Umayma collaborates exclusively with brands she feels passionate about, and the trust of her audience has enabled her to partner with well-known names such as NARS, Huda Beauty, Penhaligon's, and H&M, amongst others.